There is another way to grow.

Modern global food production and distribution are huge contributors to global warming. Global agriculture was responsible for 30% of all greenhouse gas emissions in 2020 and for 70% of freshwater usage globally. Environmental issues around the modern global vegetable industry include high transport emissions from global distribution, soil health degradation and fertiliser run-off, excessive plastic packaging and food waste.

 

We believe a critical part of the solution lies in a hyper-local food production and distribution model, using hydroponics with artificial light and other modern methods of agriculture to supplant traditional approaches.

 

A significant benefit of controlled hydroponic growing is that it is unseasonal and geography-agnostic. Basil grows as well as it does in Kenya – removing the logic in global shipping of delicate salad crops.

 

This leads to a shift in mindset – food can be grown where it is eaten – in the home, in the restaurant, or just down the road. A re-localisation of food production has many benefits for all in society.  

Fundamentally, we believe that more food can be grown where it is consumed

By using vertical indoor hydroponic growing we reduce water consumption by 90% and remove the need for herbicides and other artificial controls. Vertical farming allows us to produce more in a fixed space, so less land is needed for agriculture. Our growing units can be accessed without stepladders but provide four times their footprint in growing space.

 

We aim to provide people with the opportunity to grow their produce locally in a sustainable way and to foster communities around the country eager to grow with us. This will dramatically reduce the transport of food, whilst bringing people together. Our family of products are designed with this future in mind.